As part of these assumptions, we set the following targets:
- • Development of products and services for young customers aged under 26
We are expanding our product offering for young customers, tailored to their lifestyle, social relationships and needs at different stages of development. In 2025, our base of young customers under 26 totalled 1,196 million, compared to 1,132 million in 2024.
- • Increase in the digitalisation rate and mobile engagement of customers – development of remote service
We are developing remote service as a mechanism to support customers by enabling convenient and secure use of our products without the need for a physical presence at a branch. In 2025, the share of digital sales was 57%, compared to 52% in 2024.