The efficiency of the complaint handling process plays a key role in maintaining customer confidence in the bank. Prompt and efficiently resolved complaints help minimize potential image damage and maintain customer loyalty. In this regard, ensuring an effective complaints handling process requires continuous improvement of systems and business processes, introduction of automation, as well as effective cooperation between different units of the bank.
Thanks to the optimization measures taken and ensuring an efficient process for handling requests, more than 42% of the complaints registered in 2023 were resolved in no more than 7 days. Compared to 2022, this is an improvement of 10 pp.