Employer branding activities

In 2023, the Bank continued its branding efforts implemented as part of its employer brand strategy, promoting the opportunity for career development in a place where real change can be made.

Key initiatives in 2023 include:

A new recruitment and image spot aimed at showing work at Pekao as attractive and far from the stereotype of rigid banking and corporate work. We invited our company’s employees to participate in the film. People who create our brand every day and infect others with their energy. On the visual side, the film refers to the idea of art branding, with the help of which we currently communicate with our customers. Maintaining the main message with which the Bank goes out to candidates “You too can make a difference”.
Participation in image and recruitment events, building the Bank’s image as an employer among potential candidates. During events aimed at professionals, such as IT Job Fair, Jobicon, Warsaw IT Days, Data Science Summit where visitors had the opportunity to talk to Bank representatives about new job opportunities and what the day-to-day work of each position looks like.
Image campaign to promote traineeship and internship offers – our goal is to show that our Paid Traineeship and Internship Programs are a great option for the younger generation who are taking their first professional steps. We are committed to attracting ambitious, committed and out-of-the-box thinking students and graduates and convincing them that at Bank Pekao S.A. they can develop and achieve their career goals. A campaign based on a variety of channels – digital on social media, universities, job fairs and student portals.
Recruitment messages under the slogan “You change banking for the better, we change your career for the better” emphasizing the opportunity to realize your potential at Bank Pekao S.A.

A very important group of recipients of employer branding activities are employees employed by the Bank, regardless of their position or functional area.

These people not only directly benefit from the Bank’s offerings as an employer, but also contribute to the organization itself and its culture, as well as build the employer’s image in their environment.

Cooperation with universities

A focus on cooperation, exchange of information and experience between the organization and the academic world is an important area of activity for the Bank, which works with the country’s leading universities. The Bank’s representatives actively participate in key events organized by career offices and student organizations, during which students and graduates have the opportunity to learn about internship and apprenticeship opportunities, consult their resumes, and learn more about the recruitment process and the requirements for sought-after employees. For those interested in developing in a specific area, individual consultations were organized with experts from the Bank. We carry out dedicated development events for students and share knowledge at student-organized events like B in Banking – the largest student job fair dedicated exclusively to leaders in the banking and finance sector.

In addition, for the fifth time, Bank Pekao was a partner of the Warsaw School of Economics Master’s Degree Dean’s Award while involving many of the Bank’s experts in evaluating the best master’s theses of students at the Warsaw School of Economics.

Cooperation with universities

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