Servicing individual customers, including affluent private banking customers and micro-enterprises. Private banking customers are offered investment advice through private banking centers and remote channels, whereas all individual customers and micro-enterprises are serviced by means of a wide own network of branches and partner establishments supported by leading remote service channels on the market, including digital channels.
About Bank
Business model
The Bank’s business model is based on customer segmentation where the following areas are distinguished:
Providing financial services to customers in the small and medium-sized business sector, who are serviced by advisors with the support of product specialists. The service is provided in specialized Business Customer Centres, Corporate Centres and universal retail branches. Customers are offered products and services tailored to their individual needs, based on solutions proven in corporate banking and adjusted to the enterprise segment.
Providing financial services to large corporate customers, public sector entities, financial institutions, and entities from the commercial real estate funding sector. Corporate and investment banking customers are serviced by consultants with the support of product specialists.
For more information on the business model and sales network, see Report on the activities of Bank Pekao S.A. Group for the year 2023 in note 7.4.