Additionally, in 2024, we continued the Innovation Factory initiative, a process for generating product and service innovations aligned with our strategy. Successive research phases, including both qualitative and quantitative studies with customers, are essential for refining ideas and implementing optimal solutions that balance banking, customer, and environmental considerations.
Driving Innovation in Business Operations
To maximise our positive impact on customers, we continuously drive innovation in our business operations by leveraging technology, employee expertise, and a customer-centric approach. The Bank Pekao Innovation Lab plays a key role in this process, focusing on solutions that support the Bank’s digital transformation, the acceleration of digitalisation, and the adaptation of services and products to customer needs.
To achieve these objectives, the Innovation Lab operates across four strategic areas:
Customers actively participated in these research efforts through interviews and surveys, ensuring that solutions were optimally designed to meet their needs and expectations, ultimately leading to higher satisfaction levels.
The Innovation Lab also collaborates with external partners, startups, and industry leaders, allowing us to explore and validate cutting-edge concepts against business requirements.
We are actively engaged in advancing ESG initiatives. A key milestone in 2024 was the pilot launch of carbon footprint calculators for business customers. A total of 32 customers participated in the pilot phase, using the tool and providing valuable feedback. This project facilitated further cooperation with a calculator provider, enabling us to integrate the solution into our service offering.