Business Model
The Bank’s business model is structured around customer segmentation, encompassing the following areas:
Retail and Private Banking
Serves individual customers, including high-net-worth individuals in private banking, as well as micro-enterprises. Private banking customers receive investment advisory services through private banking centres and remote channels, while all individual customers and micro-enterprises are supported via branch networks and partner outlets, supplemented by remote service channels, including digital platforms.
Corporate Banking
provides financial services to small and medium-sized enterprises (SMEs), served by relationship managers with the support of product specialists. Services are delivered through Business Customer Centres, Corporate Centres, and universal retail branches.
Corporate and Investment Banking
Offers financial services to large corporate customers, public sector entities, financial institutions, and commercial real estate financing customers. Corporate and investment banking customers are served by relationship managers supported by product specialists.
