The community of banking innovators centered around the internal crowdsourcing platform IdeaCrowd grew in activity and size in 2022. On the Intranet platform implemented by the Innovation Lab, a total of 5,520 ideas and submissions have been collected since May 2021, including those developing projects and supporting innovative initiatives. In 2022, employees took part in 10 challenges with 1,836 ideas. The IdeaCrowd community grew by 965 employees – thus the ranking of active innovators was 3,863 people from various units of the Bank. Commitment can be seen among both the employees of the sales network and support units.
The process of implementing trends in the organization also continued. Within its framework, ideas and solutions are inspired by trends and based on thinking about how the future of banking will evolve. The Innovation Lab has a team that studies trends and signals of change. Trends, signals of change and inspiration are used in the processes of generating solutions as well as diagnosing and identifying challenges facing the Bank in specific business areas. The goal of the project is to build competitive advantages in areas that are not obvious in the financial sector, such as by creating new business models or customer segments, including in the ESG sector.